My work

With a long, proven track record of delivering ROI for businesses. Perhaps the best example of this is an email received after a transformational year in 2014 from the Director of a 200 strong, Internet Sales organization at one of the world’s largest corporations.

Dear David,

Over the past few weeks we have been able to celebrate a number of MILESTONE MOMENTS as an organization:

  • On 11/29 we surpassed our sales targets for the full year (with more than 1 month to spare)
    • On track to finish ~125% to target and up ~35% YoY
  • On 12/15 we surpassed the aggressive YoY holiday forecast we established (with more than 2 weeks to spare)
    • On track to finish ~75% higher than our aggressive YoY forecast
  • On 12/23 we surpassed our highest single month ever in terms of sales (with more than 1 week to spare)
    • On track to finish ~40% higher than our previous single month high
  • Finally, we are on track to have the highest single year sales in our history, while at the same time driving 35-40% YoY increases in Omni-channel Sales.

The reality is that, although these milestones are being realized now, they were born over the first 10 months of this year. You far surpassed any client/vendor relationship and truly performed in a strategic partnership capacity (many times truly as an extension of the business).

Although it takes a village, you were instrumental in leading the migration of the OP Phases, the Integration of Holiday, and ensuring a best in class SEO optimization model.  More importantly, the 3 of you established a baseline that we will be able to build upon in the upcoming year.

As we wind down this milestone year and get ready to break even more records I wanted to take a quick moment to thank you individually and your company for your tireless and unwavering support.  This could not have been achieved without you.  Thank you, enjoy the results, and have a wonderful and safe year end.